Inspire was founded at the start of the COVID 19 pandemic. As the global health and economic crises unfolded around us, we felt an urge to try and help. We were fortunate enough to be on parental leave - with all the madness two young kids bring - and feeling ever more aware of how much harder family life had become for many.

How to stay healthy.

How to stay working and learning.

How to stay happy 

Could we create a product to raise money for the most vulnerable families struggling at this time?Could that product help all families find moments of joy and create positive memories?

We were inspired by the people around the world, isolated by the 'stay at home' measures, that showed kindness for others...cheering health workers, colouring pictures, cooking meals. These acts of kindness brought moments of happiness, hope, and joy to many individuals.

What could we create that inspired kindness in families, brought happiness to families, and raised funds for families?

The idea of an exclusive kindness advent calendar was born and we set out on our journey, with the help of friends giving us their time and their talents, to build this fun, family product we hope you'll love as much as we do.

To give back and help people less fortunate than ourselves.
Teach our children about the value of giving and the inequality in the world
Create an easy and meaningful way for people to give to charity, and understand the impact they’re making.

To help reduce inequality in the world and help more children get the best possible start in life.

Effective
We want to give as much to charity as possible

Educational
We want to teach children the benefits of giving

Convenient & fun
Giving should be easy and fun

Transparent
Our customers have the right to know where every cent is spent

Rewarding
Being kind feels great, we want to spread that feeling and at the same time creating family memories